Sutherland's Law - Alchetron, The Free Social Encyclopedia
Sutherland's Law - Alchetron, The Free Social Encyclopedia
Nov 6, 2012
alchetron.com
Louis Sutherland Knows Exactly What He's Capable Of
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Louis Sutherland Knows Exactly What He's Capable Of
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Benchmarking can make things worse @Rory Sutherland explains why benchmarking often hides the real bottleneck. Copying best practice widens roads that don’t matter. Without understanding where the constraint actually is, effort gets wasted or worse, applied in completely the wrong direction. A @Sassy Plus original podcast series #RorySutherland #ElfriedSamba #ClarkeChing #BottleneckPodcast #BehaviouralEconomics
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Benchmarking can make things worse @Rory Sutherland explains …
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Advertising needs more than logic to work @Rory Sutherland and @Elfried Samba are joined by Nicholas Gruen as Rory says ads don’t win just by making sense. If it’s logical but boring, people ignore it, so advertising has to be interesting as well as rational. A @Sassy Plus original podcast series #RorySutherland #ElfriedSamba #NicholasGruen #TheBottleneckPodcast #Advertising
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Advertising needs more than logic to work @Rory Sutherland and @…
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Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don t Make Sense | Karen Trickett
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linkedin.com
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