As minutes watched per viewer double & total watch time grows 3.5X, Crunchyroll is expanding its India strategy across ...

Dewen explains festive sales spikes have limited value without repeat purchases after the season. She stresses product ...

Kanika Kumar Nijhawan, SVP Marketing at Aakash Educational Services, opens up about motherhood, fitness, books, leadership ...

The brand’s swimming engagement is part of a broader focus on supporting athletes in sports with less commercial visibility, while identifying talent early and supporting sporting careers.

GoKwik’s six-month data found that combining AI voice calls with WhatsApp recovery generated more than 10X incremental return ...

The jewellery range is focused on festive and wedding consumption. The move follows Libas’ recent entry into fragrances as ...

The partnership will allow Truecaller users to connect their LinkedIn profiles and display details such as their workplace and job title alongside their name and profile picture when they make calls.

The Google-commissioned Kantar study found that 89% of surveyed Google Search users use AI Mode for complex queries, while 80% of AI chatbot users also use Google Search and/or YouTube during active ...

InMobi’s report found that AI is shaping festive purchase decisions, with 89% using smart search suggestions and 81% ...

The suite brings together AI-led targeting, creative personalisation and inventory optimisation across CTV, display, YouTube, in-app and OLV formats.

Brands including Insight Cosmetics, Zepto, Bigbasket and more used experiential OOH campaigns to turn Ganeshotsav into interactive consumer experiences.

YouTube is updating product tags for cross-border audiences and will launch Exclusive Affiliate Campaigns in India next year, offering creators localised links, commissions and campaign incentives.