On opens its first Austria store in Vienna and confirms new Munich and Düsseldorf locations as part of its 2026 DACH retail ...

Two senior Apollo Sports Capital executives have publicly declared the firm's interest in the NFL, although the league's list ...

Under Armour licenses soft-shell protective headgear from SYZMIK Sports for flag football and 7v7, ahead of the sport's 2028 ...

Entire Studios release a 26-piece FW26 collection reworking Z.N.E., Optimé and Dropset 4 with tailoring details, launching ...

IPL team Royal Challengers Bengaluru is the first at Milan Fashion Week, with a PUMA and Dhruv Kapoor jacket capsule ahead of ...

Onitsuka Tiger shows Spring/Summer 2027 in Milan with a new stripe, a sneaker category and a Honda concept bike, ahead of its ...

Adidas will supply uniforms and performance apparel to Unrivaled, the 3-on-3 women’s basketball league, under a multi-year agreement announced Sept. 23. The first adidas kit will appear on court at ...

On Holding targets $7 billion in 2029 sales, adds a $1 billion buyback and confirms 2027 football and golf entries at its ...

PUMA has granted Interparfums an exclusive worldwide fragrance license through Dec. 31, 2037, with the first signature scent planned for 2027.

Spanish court manufacturer Padel Galis has opened a 550-square-meter showroom and test facility in Silla, near Valencia, inviting startups and industry partners to test products under playing ...

Performance textiles are entering a new material era. Don't miss the latest developments at the PERFORMANCE DAYS in Munich.

SGI Europe's 2025 scorecard: global athletic footwear and sneaker sales reach $107.8bn as Nike and adidas fall to a combined ...