Creators do not invent a new kind of post every time they film. They reach for a format the audience already knows: a ...

Roblox is expanding the infrastructure around its Creator Economy, adding new ways for developers to get paid, distribute ...

Barbara Jones founded Outshine Talent in 2019 with an early conviction that TikTok would become a serious management market.

Arcade, the management company behind YouTube supergroup The Sidemen, has signed six new creators and creator collectives as it relaunches itself as a pan-European entertainment company built around ...

Tom Holland added 1.9 million Instagram followers in August as “Spider-Man: Brand New Day” overtook “Avengers: Endgame” to become the second-highest-grossing film in U.S. box office history. Jason ...

Content Partners has spent two decades buying entertainment assets that keep earning: film and television libraries, music ...

The NFL is expanding its creator partnerships for the 2026-2027 season, lining up dozens of creators, including Deestroying, Zach King, and Dhar Mann across its Kickoff game, international slate, and ...

Twitch viewers watched more than 8.6 billion hours of gaming content on the platform between January 1 and September 1, 2026, ...

IMDb has added “Digital Creator” as a professional category on IMDb and IMDbPro, opening the platform for the first time to ...

New York’s first-in-the-nation law requiring advertisers to disclose the use of AI-generated “synthetic performers” is ...