Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, ...

Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to ...

Experiential marketing in retail doesn't have to mean elaborate events or large installations. It can be a staffed table, a temporary pop-up, an interactive display, a product demonstration, a ...

If a marketplace runs on trust between buyers and sellers, and the regular checks used to establish that trust — a clean login, a recognized device and a passed verification — increasingly carry less ...

Artificial intelligence is excellent at introducing shoppers to new retailers. It's far less forgiving when those retailers break their order delivery promises.