The Microsoft CEO warned of the risks of training AI models like Anthropic's Claude to be human-like and consider their own ...

"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year ...

Nearly a quarter of the contracts in the updated list are with major holding companies and among those firms Omnicom has the ...

The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that ...

R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and ...

Macro, a multi-platform entertainment company, has entered the direct-to-consumer streaming field, acquiring Allblk, a streaming platform serving Black audiences, from AMC Global Media, Variety ...

Brave Michael J. Fox brought class and courage to the Emmy Awards Monday night on NBC. His acceptance speech after receiving ...

Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before ...

Novig "is a company with not much market share, and so polarizing people is a reasonable strategy," says Joshua Lewis, a marketing professor at New York University's Stern School of Business.

Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital ...

Data accuracy as it relates to agentic commerce has become a hidden crisis for brands as retailers head into the holiday ...

The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams ...