Freightmate was already a working business when its founder came to Designli. The platform handles dispatching, load tracking, invoicing, and document management for owner-operators and fleets, and it ...

Assessing a new app market usually starts with a flurry of tabs: store rankings in one window, revenue estimates in another, and ad intelligence open on the side. Before any actual analysis happens, ...

David Thomson is Head of Mobile and Engagement at the AA, and Anna Sarrou heads up user research at the AA. At Business of Apps London 2026, they walked through how the 120-year-old UK breakdown ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

Ishaan Singh is a Marketing Manager at Uber, based in Amsterdam. At Business of Apps London 2026, he laid out why he thinks the traditional lifecycle marketing playbook, scheduled campaigns, manual ...

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

The rules of app growth are being rewritten, and AI is changing the playbook. The question now isn’t whether AI will shape app growth, but what the teams ahead of the curve are doing with it. On ...

Lack of user engagement and retention are among the biggest challenges for app marketers, with high churn rates increasingly common. Working with leading app engagement platforms and services can ...

There was a time when getting an app install was the ultimate measure of success. A campaign delivered users, the install numbers looked healthy, and optimization largely revolved around lowering CPI.

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...