App attribution SDKs play an important role in helping apps understand where users come from and which marketing campaigns are driving installs and activity. They support a broad range of functions, ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

Ishaan Singh is a Marketing Manager at Uber, based in Amsterdam. At Business of Apps London 2026, he laid out why he thinks the traditional lifecycle marketing playbook, scheduled campaigns, manual ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

There was a time when getting an app install was the ultimate measure of success. A campaign delivered users, the install numbers looked healthy, and optimization largely revolved around lowering CPI.

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

The rules of app growth are being rewritten, and AI is changing the playbook. The question now isn’t whether AI will shape app growth, but what the teams ahead of the curve are doing with it. On ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

This guide will cover everything from being a Nutra affiliate, how you stand to benefit from getting involved, and how to choose the best Nutra affiliate programs. Nutra affiliate networks (health and ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

This guide will walk you through what a mobile attribution platform is, how they work, and how to choose the best one for you. A mobile attribution platform is a tool that helps app developers track ...

Are you looking for the best mobile app development teams in Toronto, Canada? You’re in the right place. The city is not only Canada’s financial capital but also one of North America’s fastest-growing ...