App attribution SDKs play an important role in helping apps understand where users come from and which marketing campaigns are driving installs and activity. They support a broad range of functions, ...

With the introduction of zero-commission stock trading apps, a whole new class of investor joined the stock market. While some apps have shied away from adding tools to inform and help, eToro built ...

Challenger banks in the UK took flight in the mid-2010s, accelerated by legislation from the EU and UK government which welcomed new competition in the industry. In a two year period, Revolut, ...

Are you looking for the ultimate Australia app developers? You’re in the right place. App developers in Australia create intuitive, high-quality mobile apps that showcase your products and services in ...

Are you looking for the top Los Angeles app developers? It’s easy to see why. App developers in Los Angeles create user-friendly, high-quality mobile apps that showcase your products and services in ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

Ishaan Singh is a Marketing Manager at Uber, based in Amsterdam. At Business of Apps London 2026, he laid out why he thinks the traditional lifecycle marketing playbook, scheduled campaigns, manual ...

There was a time when getting an app install was the ultimate measure of success. A campaign delivered users, the install numbers looked healthy, and optimization largely revolved around lowering CPI.

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

The rules of app growth are being rewritten, and AI is changing the playbook. The question now isn’t whether AI will shape app growth, but what the teams ahead of the curve are doing with it. On ...

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...