Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Here are some stats on The Trade Desk: The DSP laid off 15% of its staff before Labor Day; the stock is down 90% from its high seven quarters ago; it’s about to get booted out of the S&P 500; and ...

Scaled show-level optimization is not a standard product. In many cases, that functionality is still in the early stages of development.

After a few optimistic years of ad tech IPOs, the past year or two has been brutal. Plenty of ink has been spilled over The Trade Desk (guilty), which has seemingly gone from the industry’s David ...

Dive into AdExchanger's Rick Scott coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tammy Baldwin coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.