When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.” ...

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and ...

Google tests a “pay per value" AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to ...

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.

Dive into AdExchanger's Josh Linforth coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Tiffanie Boyd coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.