The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products ...

HappyKids and Major League Baseball (MLB) are partnering to bring MLB Clubhouse, MLB’s youth-focused digital content platform ...

The Pop Insider is launching its second annual Collectors' Choice Awards, dedicated to all things pop culture merchandise.

After years of helping companies get their toys into retail, Traverse Group is taking the next step and developing a ...

Peanuts is expanding its consumer products and experiential presence across the U.K., Europe, the Middle East and Africa ...

As 'Barbie in the Nutcracker' turns 25 this year, Mattel is celebrating with new toys, television specials, and more for fans ...

Fizz Creations enters a global licensing deal with Libertas Brands to deliver new products for the Fuggler brand.

Excitement is building for Game Store Day as the tabletop industry comes together to celebrate local stores, welcome more ...

Hess Toy Trucks launches its 2026 Collector’s Edition: Tanker Trucks, a limited-edition two-in-one collectible that pairs a ...

National Geographic Kids is setting its sights on its youngest explorers. Blue Marble is expanding its National Geographic ...

A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here! Want ...

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