For the person receiving it in Amsterdam, London, Frankfurt, or another international market, the journey can seem remarkably simple: the flowers are harvested, packed, and flown. But before that box ...

For visitors, that is one reason to stop by De Ruiter at booth D-09 from October 6–8. They can see the varieties firsthand, meet the Ecuadorian team, and hear directly from the breeder about what ...

PlantScout gives EMF’s four farms one shared system for recording variety trials, vase life results, and quality observations ...

Where creativity gets messy, strangers connect, and flowers lead the way.

Every year, the international lily trade casts its vote, and the result becomes what growers, exporters, and florists build their ranges around. The Lily League 2026 is now official, and Onings ...

Verdalina emerged in 2023, when EcoRoses began working with Ranunculus and had to develop a different approach to the crop. The company's storytelling describes this as learning 'a different rhythm, a ...

They are warm-colored. Think rich burgundies, deep reds, burnished oranges, and other similar tones. These flowers also require enough texture.