How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

The global population is aging, and the number of seniors is estimated to double within the next 25 years. Travel companies ...

Sustainability has moved from a niche preference to an expectation, but travelers’ intentions and their booking behavior don't always align. While many say sustainability matters, it doesn’t ...

Headline events don't always define the travel industry. Although the FIFA World Cup supported demand in parts of the market, broader travel trends were driven by international demand, regional ...

When it comes to loyalty programs, Gen Z business travelers are underenrolled and disengaged. Travel companies need to address at least one of these issues urgently to position themselves for future ...

Skift Research subscriptions now cover your entire team, so everyone — from strategy to ops to the C-suite — is working off the same data. Get in touch and we'll set up the right access for your group ...

Price-sensitivity is rising across markets, despite strong travel demand. While travelers continue to prioritize travel, they are increasingly selective in how they spend. Pricing strategies must ...

This report is built for teams, not individuals. Skift Research subscriptions now cover your entire team, so everyone — from strategy to ops to the C-suite — is working off the same data. Get in touch ...

Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing key evidence, a decision horizon and actions that can be taken. This trend is just beginning to ...

Gen Z is hitting the road and taking to the skies for work, taking business trips at rates approaching those of older cohorts and spending in a way that is expected to increase significantly in the ...