A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.

Rémi is an internationally recognized digital marketing expert with over 15 years of experience. He currently serves as Performance Director at Eskimoz, the leading EU-based global search agency. In ...

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.