The German home improvement retailer didn’t just shoot new ads; it built the camera out of products from its stores.

Prediction markets are battling with sportsbooks for customers, media inventory and partnerships—and that’s fueling higher spending, more provocative creative and growing pushback.

Basura’s “Adopt a Data Center” effort imagines data centers as rescue animals looking for their forever homes.

This week, we’ve got the exclusive on Rethink’s new chief creative officer, Accenture Song’s latest media aspirations and more.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Elevated Essentials for the Modern Haijin” will suit haiku writers—and New York middle-school students—everywhere.

Bear Meets Eagle On Fire creates 10 animated films about gamers, meme scrollers, rabbit holers and other online archetypes.

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format.

Generative AI didn’t invent marketing’s worst instincts—it just removed the friction that used to restrain them.

Independent agencies with 150 or fewer employees have until Sept. 28 to apply for Year 2 of Ad Age’s Small Agency Network.

Apple is no longer simply a company marketers advertise on, it is the environment the industry runs inside of.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down ...