Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Mid-size brands can develop more effective media strategies using the tactics in this guide.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.

Six in 10 Gen Zers now listen to podcasts monthly, 2 making it one of the generation’s top media formats. By 2029, Gen Z and Gen Alpha will make up 40% of all podcast listeners. 3 Latino podcast ...

Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

DoorDash has consolidated global media duties with WPP Media following a review conducted by Mediasense. The British agency group will also handle media for the delivery company’s sibling brands, ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

When it comes to holiday TV campaigns, the difference between a strong Q4 and an expensive one is rarely the budget—it’s whether the plan was built early enough to hold. From pacing spend into peak ...

Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.

The Arts & Letters campaign revisits the people, pups and peculiar circumstances that helped shape the vodka brand.

Here’s how marketers can navigate native advertising on ChatGPT and think about brand safety in new ways.