A provocative Sydney Sweeney ad took Novig from a lesser-known sports trading platform to a household name almost ...

The stealthy detail in Sydney Sweeney’s new ‘send nudes’ lingerie drop Celebrities. Kylie Jenner turns up the heat again with ...

Few advertisements in recent memory have been remixed, mocked and dissected as quickly as the Sydney Sweeney Novig ad. Within days of its release, it had become less a commercial than a comedy prompt, ...

She's standing by it.

Celebrities get criticized for promoting gambling all the time. But the backlash to Novig’s new campaign stopped being a conversation about betting almost immediately and turned into a fight over ...

Charley Hull isn’t afraid to speak her mind. This week, the Solheim Cup star turned her attention away from golf entirely, ...

Sydney Sweeney took equity in prediction-market startup Novig and helped create its viral 'Just Sports' ad, sparking backlash ...

Industry insiders explained during the FOS Asset Class event why market making is not the same as the “house” in traditional sports betting.

Sydney Sweeney reportedly helped shape Novig's 'Just Sports' campaign as an equity holder, with the company saying she drove much of its visuals, messaging and wider creative direction.

People can’t quite decide whether Sydney Sweeney’s Novig ad is empowering, provocative or simply advertising’s old gaze in ...

Jen Psaki, host of MS NOW, has slammed Sydney Sweeney’s recently viral Novig ad, where the actress appears nearly nude with sports equipment covering her body, saying that this ad… The post Jen Psaki ...

Sydney Sweeney has found herself at the center of a sporting backlash, with critics now mocking the star as "Hollywood's stripper" over a provocative advertising campaign, which female athletes say ...