Apple Chief Executive Tim Cook on Thursday gave forecasts for holiday quarter iPhone sales and overall revenue that surpass Wall Street expectations, powered by orders for iPhone 17 models that the ...

Apple's quarterly results on Thursday are expected to show the company can spark a strong iPhone upgrade cycle even without ...

The introduction of the A20 chip is more than just a technical step forward – it's also part of Apple's long-term strategy to ...

Those who use Apple Maps might see advertising in the app as early as next year, according to a report from Bloomberg's Power On newsletter. The newsletter's author, Mark Gurman, previously reported ...

Apple is preparing to roll out paid ads within its Maps app by 2026, allowing businesses to promote listings — a move that ...