With its first folding phone, Apple takes something you never wanted, makes you picture using it, and suddenly, you need it.

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

Apple stock falls 1% as analysts assess iPhone 18 demand. Redesigned Siri launches in beta with iOS 27. JPMorgan says iPhone 18 lead times trail last year. Apple Inc. (AAPL) stock traded about 1% lower on Tuesday as broader market sentiment remained cautious, despite relative strength in the technology sector.

Apple Inc unveiled the highly anticipated foldable iPhone Wednesday, now known as the iPhone Duo. Here’s what one market expert has to say about the potential demand. Gary Black on iPhone Duo While the price point and lack of

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

The iPhone 18 Pro, Pro Max and iPhone Duo are coming soon, but the baseline model is presumably coming next year, likely for these reasons.