<?xml encoding="utf-8" ?> Apple Inc. AAPL is refreshing its Mac lineup with new high-powered desktops as Wall Street weighs steady iPhone demand, mounting excitement around the upcoming Duo foldable and a valuation already near historic highs.

Apple is reportedly eyeing a return to servers with its own M8 Ultra chips, but the plan leans on rival Nvidia to work.

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

Apple Inc. on Wednesday unveiled its first foldable iPhone, the $1,999-and-up iPhone Duo, finally entering a market segment that rivals such as Samsung Electronics Co., Alphabet Inc.’s Google and Huawei Technologies Co.

The technology giant is poised to update several of its most important products, including lower-end iPhones. And in some cases, the releases will vault Apple into whole new areas, such as smart-home screens.

Apple Inc. is a global technology leader known for its innovative products and services. It offers a wide range of devices including iPhones, Mac computers, iPads, and wearables like the Apple Watch and AirPods. Beyond hardware, Apple provides a suite of ...

Apple is reportedly developing M8 Ultra-powered enterprise servers for 2029 deployment and discussing high-speed networking with NVIDIA, aiming to cut cloud costs and protect Services margins.

Apple customers are linking Mac Studio computers together to run advanced AI models locally, CEO Tim Cook said Thursday, offering one of the clearest examples yet of how customers are putting the company’s hardware to work on generative AI. Customers are ...

People across the United States are now seeing deposits marked “Lopez v. Apple” or “Lopez Voice Assistant” appear in their bank and payment app accounts. These payments come from the Lopez v. Apple Inc. settlement, a class action case tied to ...

Apple Inc.’s $570 billion summer surge is saddling new Chief Executive Officer John Ternus with high expectations heading into the company’s most anticipated event in years: the unveiling of the foldable iPhone on Wednesday.

Compare that to Adobe’s Creative Cloud “All Apps” plan, which still hovers around $70 a month, and it’s easy to think that Apple is coming for Adobe’s core business. On paper, at least, Apple is offering a suite of professional-grade tools for ...

<?xml encoding="utf-8" ?> Apple Inc. AAPL is pitching its newest Macs as a way for businesses to run powerful AI models without paying per-token cloud charges, taking aim at the economics behind the AI infrastructure boom.