It’s wild that Mario—the Mario—has never had his own balloon at the Macy’s Thanksgiving Day Parade until now. We’re talking ...

Amazon also has a 6-pack of 1.25-inch figures from The Super Mario Bros. Movie for $21. These aren't blind boxes, but they ...

With the Super Mario series celebrating its 40th anniversary this year, one has to wonder how long the series can keep going.

The London Nintendo shop is open for a limited time – here’s every Mario, Zelda, Splatoon, DK, Kirby and Animal Crossing item you can ...

The first ever Nintendo Store in Europe has opened in London, filled with exclusive merch that isn’t quite as expensive as ...

It’s-a-me, penniless merch hoarder! We take a look at all the Mario, Pikmin and Zelda goodies inside London's new Nintendo ...

From nostalgic toy revivals and DIY-style play to movie magic and foodie fun, this year's top toy trends deliver for every ...

Sanei, one of Nintendo’s primary merchandising partners, has revealed new plushies based on Mario Kart World. Ahead of their release, the manufacturer has revealed their price and physical dimensions.

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Following the somewhat underwhelming Super Mario 3D All-Stars back ...