2025 was a fantastic year for golf equipment, but there are some trends this author would rather see left behind moving into ...

This simple, yet effective tool has completely transformed my approach to putting. Here’s why it became a go-to in my game this season.

Do you struggle with hitting Thin or Fat shots with your irons? If so, you're not alone. Fat and Thin shots are some of the most common problems faced by amateur golfers, and they can often be due to ...

In this video, PGA Professional Alex Elliott runs down his 10 favourite ways to use alignment sticks to help golfers. He covers everything from your swing path to your putting speed with a series of ...

Some midlife spirals are loud. Others creep in slowly, showing up as anxiety, sleepless nights, and the sinking feeling that ...

Perfection is overrated, especially on social media. Your average TikTok user knows this, but even now it seems like brands still haven’t gotten the message. In a way, I get it. Taking a chance is ...

WHAT YOU NEED TO KNOW: SeeMore’s latest SKx and SBx mallets mark the company’s first full foray into the realm of “zero torque” putters by combining the familiar aim and alignment features with new ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

We’re now deep into the AI era, where every week brings another feature or task that AI can accomplish. But given how far down the road we already are, it’s all the more essential to zoom out and ask ...

TaylorMade is releasing the new Spider ZT Black putter, an all-black, zero-torque mallet. The putter is designed to resist twisting, helping golfers keep the face square during their stroke. It ...

Price: $449.99 each with a KBS CT Putter 120 Stepless Black shaft and SuperStroke Pistol 1.0 grip Specs: All-black, multi-material mallet with grooved face insert. Offered in 33-, 34- and 35-inch ...