Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...