Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the ...

Jaby and Achara take a closer look at Namit Malhotra's RAMAYANA First Glimpse! Directed by Namit Malhotra and featuring new ...

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...