Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...

I guess it’s time for another drop-dead gorgeous Mazda sports car concept. Enter the Mazda Iconic SP, revealed at the Tokyo Auto Show today as perhaps the slickest car to wear a Mazda badge since the ...

While the Mazda MX-5 Miata has become synonymous with budget-friendly automotive pleasure, the tiny roadster isn’t an ideal sports car for every buyer. As such, fans of the brand have long begged for ...

It’s been a few weeks since I’ve had a cement gray car in the driveway. This week’s example is an “Aero Gray” Mazda: the CX‑30 SUV, which is called “compact” by Mazda and “subcompact” by others. This ...

Mazda's US sales grew nearly 40% and market share grew significantly from 2014-2024, largely due to its "Retail Evolution" project. This initiative transformed the dealership customer experience, ...

Mazda has been busy polishing its lineup of straight-six-powered crossovers, pouring attention into its larger and more profitable models. Yet, as the Hiroshima brand shifts focus to electrification ...

Here’s what you’ll learn when you read this story. Mazda’s latest concept car, the Vision X-Coupe, features a rotary engine that’s designed to run on biofuel. The fuel is produced by refining ...

The all-new 2026 Mazda CX-5 compact SUV has a feature that is not new to the industry but is a first for Mazda. Abandoning the brand's longtime use of a rotary controller for its Mazda Connect ...

Mazda used the 2025 Japan Mobility Show to look beyond 2035, unveiling two concept vehicles that represent both the company’s engineering ambitions and its evolving design philosophy. The Vision ...

Mazda is using the 2025 Japan Mobility Show in Tokyo to show its sustainable and empathetic side—and another tease of a forthcoming plug-in hybrid with a rotary engine—with the global unveil of two ...

Toyota and Mazda are reportedly collaborating on new GR86 and Miata sports cars. This partnership could produce some of the best iterations of each respective Japanese sports car yet. Toyota and Mazda ...

Mazda has developed a wide variety of engines and propulsion systems over the years. Famously, Mazda pioneered rotary technology, but the Japanese automaker has also developed rotary hybrids, fully ...