With creators shaping culture, content production exploding and channels multiplying like never before, CMOs must stop and ask: how do I make my brand truly unmissable in the fragmented media and ...
Kantar Media is changing its name to Fifty5Blue following the division’s sale to private-equity firm H.I.G. Capital for roughly $1 billion last August, according to a press release. A new visual ...
Kantar Media has rebranded as Fifty5Blue, marking a new phase for the audience measurement provider after its separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025.
Kantar Media has unveiled a new brand identity, rebranding as Fifty5Blue following its separation from Kantar Group and acquisition by investment firm H.I.G. Capital in August 2025. The global rollout ...
UK – Kantar Media has changed its name to Fifty5Blue, dropping the Kantar branding after it separated from the group last year. Kantar’s owners Bain Capital and WPP divested Kantar Media in 2025, with ...
Kantar Media, a global market leader in audience measurement, today announces its new brand identity, Fifty5Blue. The rebrand marks a significant milestone following the company’s separation from ...
LONDON, February 25, 2026--(BUSINESS WIRE)--Kantar Media, a global market leader in audience measurement, today announces its new brand identity, Fifty5Blue. The rebrand marks a significant milestone ...
Kantar’s Worldpanel Announces the UK’s Largest Shopper Panel, Providing Even Deeper Shopper Insights
LONDON--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, ...
Take a trip into the Wayback machine in this bonus episode, as part of TPM’s 25th Anniversary! Executive Editor John Light and Deputy Editor for News Nicole Lafond co-moderate a panel with current and ...
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...
Why it matters: Some popular multiplayer games controversially require PCs and operating systems that support either Secure Boot, TPM, or both. Although the latest Steam beta doesn't address the core ...
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