Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...

Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative ...

People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano. By Tripp Mickle Tripp Mickle has covered Apple since 2016.

Apple did not read the room on this one. Apple did not read the room on this one. is a tech editor, her work has also appeared in Gizmodo, the WSJ, and Wired. Credit where it’s due: the commercial for ...

You may have seen Apple’s new iPod commercial where a lone iPod Touch bursts into a spectrum of different iPod devices and colors. The music accompanying, a catchy Brit-pop/’50s swing fusion, is the ...

U2 manager Paul McGuinness asked Steve Jobs for Apple stock for the band's iPod commercial. Steve Jobs turned down the request, but U2 later struck a deal to appear in the now-famous ad. "Apple was on ...

Every time Beatrice publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...