The cockpit voice recorder captured a persistent bell that began about 37 seconds after the crew called for takeoff thrust, and the bell continued until the recording ended, an NTSB official said.

The UPS cargo plane crew tried to control the aircraft for about 25 seconds before it crashed into a ball of flames shortly after taking off on Tuesday.

Capt. Richard Wartenberg, First Officer Lee Truitt and International Relief Officer Capt. Dana Diamond died in the crash

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The happy hour regulars were already gathering at Stooges Bar & Grill less than two hours before tip-off at Tuesday night’s University of Kentucky men’s basketball season opener.

LOUISVILLE, Ky. (AP) — Videos from phones, cars and security cameras captured the tragic final moments of a UPS cargo plane as it caught fire and crashed in a massive explosion just outside Louisville’s airport, killing at least 12 people and carving a path of destruction on the ground.

Dozens of 911 calls for a “large explosion” and “lots of black smoke” flooded emergency radio channels in the moments after the UPS cargo plane tore through an industrial park in Kentucky according to new audio from the tragedy, which unfolded just yards away from shocked happy hour goers.