Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, on sale Oct. 1, as connected fitness subscriptions ...

NBA legend LeBron James has agreed a $15 million annual endorsement deal with prediction market platform Polymarket - nearly double the $8 million two-year contract he signed with the Philadelphia ...

Wolverine Worldwide eliminated its Active Group president role. Susie Kuhn left Sept. 21 and the four Active brands now report to CEO Chris Hufnagel.

On Holding targets $7 billion in 2029 sales, adds a $1 billion buyback and confirms 2027 football and golf entries at its ...

The Indian Super League has named Karan Yadav as its first chief executive under a club-led model in which the 13 member clubs control commercial righ ...

Technogym Reform is listed in the US at $13,670, far above professional reformers from Balanced Body and Merrithew. What the ...

The Japanese lifestyle brand has quietly established a dedicated Iberian entity on Barcelona's Passeig de Gràcia, signalling accelerating European ambitions as its separation from parent company Asics ...

Brooks signed NFL, WNBA and Premier League ambassadors and became Crystal Palace footwear partner after 14 percent H1 2026 growth. What the strategy means.

New Balance wins a three-year Defense Logistics Agency contract worth up to $58.9 million to supply Made in USA 0430 shoes to all four US service branches.

On enters football with Kylian Mbappé as product partner, names Thierry Henry Director of Football, expands Sydney ...

New York overtakes three-time leader Paris in Burson's 15th annual Ranking of Sports Cities, driven by the Knicks' NBA title ...

PUMA names Fokko de Rooij Managing Director Europe from Oct. 1 and promotes Daniel Pustina to Managing Director Cluster ...