"What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level," an expert interviewed by Portada says about the ...

Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week! As companies evolve through acquisitions and strategic partnerships, executives ...

"What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level," an expert interviewed by Portada says about the ...

Andres Cantor - Netflix signing on for Netflix shows how seriously platforms like Netflix are approaching sports content.

Gen Z Brand Loyalty is rising, with connection, influence, and commitment reshaping how younger consumers choose brands.

Inter partners with Grupo BIND to bring seamless digital accounts and global U.S. investment access to Argentina.

Hershey, who owns the rights to market Cadbury chocolates in the U.S, expects brand investment to grow by 30%. Cadbury is introducing ”There’s Magic in More,” a multiyear brand platform, through a ...

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth "Latinos play a crucial role in the new Mainstream Economy", Sol Trujillo, ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...