The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing ...

Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore ...

This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.

Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a ...

Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those ...

Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the media industry with an accurate view of who’s using them.

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.

How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward centers in our ...

In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.

Media contact: Mila Lubis, Phone: +62 8551082304, Email: [email protected] OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...