Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Measurement & Analytics - What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.