Hasbro discusses everyday brand engagement, emerging European markets, and winning strategies for Peppa Pig and Transformers in the U.K.

License Global talks to Perfetti Van Melle’s new licensing director about new trends and the company's licensing methods.

Step into the animated world of "KPop Demon Hunters" at Netflix House Dallas and Philadelphia. Battle demons, meet characters and hear the soundtrack.

Gap launches Fashiontainment platform with rising boy band Just Your Type. Features docuseries, national mall tour and ...

The Science Museum in London debuts a free Pokémon Space Trail Oct. 2 through Jan. 3, 2027, featuring ESA partnership content ...

The Alley introduces "VALORANT"-themed drinks at eight German stores, featuring character-inspired flavors from the tactical ...

BAW Clothing has partnered with brand licensing agency Redibra to launch One Love FootBAW Club, a collection that draws from ...

Universal releases merchandise for DreamWorks Animation's 'Forgotten Island,' including apparel, books and limited ice cream.

Formula 1's 2026 grid joins "Hot Wheels Infinite Rush" in March 2027, marking the first F1 cars playable in a Hot Wheels game ...

Olympia Le-Tan partners with Warner Bros. for limited-edition Harry Potter embroidered book clutches in a run of 77 pieces ...

Eva Derksen shares how the institution leverages its position as a non-profit cultural brand to create meaningful ...

The limited-edition collaboration brings the beloved frozen treat flavor to the functional soda category at Target stores.