It’s fashionable to use AI to find deals, but consumers won’t delegate purchase decisions, an ACI Worldwide survey found.

The share of those who say AI will make holiday shopping easier is down year over year, but most shoppers trust it with shipping updates or product research, a Sinch survey found.

Real transformation is going to happen when we’re creating omnichannel, end-to-end personalization, and to do that, we have ...

There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report ...

Repercussions range from customers switching brands to giving up on the purchase altogether, a Contentsquare survey found.

Apps like Dick’s Sporting Goods’ GameChanger build customer relationships and generate useful insights beyond what ...

Brands have a wealth of customer sentiment and behavior data available to them but often can’t close the circuit between ...

The subscription retailer introduced tools that let customers view entire outfits and enable virtual try-ons, but its ...

The improvement since early 2024 “underscores the reaction the customer is giving us to the changes we're making in the ...

Full-scale redesigns are increasingly out of step with how leading brands manage digital experiences, experts say.

As touchpoints like call centers, self-service tools and repair networks become more important to overall satisfaction, some manufacturers are struggling to keep pace.

AI assistance is only as good as the data it’s grounded on; decisions based on any single data point or disjointed systems ...