When a sponsor's industry is itself the community's debate, goodwill can read as influence. OpenAI's Mathathon exit shows why ...

A practical guide to Higgsfield's multi-model AI video platform, including marketing use cases, credit pricing, commercial ...

Publishers are spending more on paid search as zero-click behavior erodes organic referrals and changes how brands should ...

California’s AB 1709 restricts addictive social-feed features for under-16s, changing how brands, creators, and agencies ...

Standard Chartered adds AI media optimisation, real-time triggers, and local platforms to its wealth campaign, with dentsu ...

Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.

The NFL's Melbourne spectacle was the visible payoff of years of local fan-building, partnerships and sponsor planning, not a substitute for them.

Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of ...

Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on ...

KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture ...

LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and ...

The US Open creator backlash was not just an etiquette problem. It showed why brands must own briefing, access and ...