Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.

When a sponsor's industry is itself the community's debate, goodwill can read as influence. OpenAI's Mathathon exit shows why ...

A practical guide to Higgsfield's multi-model AI video platform, including marketing use cases, credit pricing, commercial ...

California’s AB 1709 restricts addictive social-feed features for under-16s, changing how brands, creators, and agencies ...

Publishers are spending more on paid search as zero-click behavior erodes organic referrals and changes how brands should ...

Standard Chartered adds AI media optimisation, real-time triggers, and local platforms to its wealth campaign, with dentsu ...

The NFL's Melbourne spectacle was the visible payoff of years of local fan-building, partnerships and sponsor planning, not a substitute for them.

A practical 2026 guide to ads, memberships, communities, commerce, events, and services for B2B content teams facing weaker search traffic.

Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of ...

Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on ...

KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture ...

LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and ...