App attribution SDKs play an important role in helping apps understand where users come from and which marketing campaigns are driving installs and activity. They support a broad range of functions, ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

The rules of app growth are being rewritten, and AI is changing the playbook. The question now isn’t whether AI will shape app growth, but what the teams ahead of the curve are doing with it. On ...

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

There are two ways to make more money on mobile, and app teams spend nearly all their time on one of them. The first is to sell more of what the business already sells: move the paywall, sharpen the ...

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...

AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...

Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...

June Bolneo is Senior Content Manager at Usercentrics, a consent management platform. At Business of Apps London 2026, she argued that privacy is not a compliance cost to manage but an underused ...

Every founder remembers the moment the product first felt real: users signing up and core features working smoothly. Then, months later, a quieter moment arrives. You compare what shipped to what you ...