App attribution SDKs play an important role in helping apps understand where users come from and which marketing campaigns are driving installs and activity. They support a broad range of functions, ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

The rules of app growth are being rewritten, and AI is changing the playbook. The question now isn’t whether AI will shape app growth, but what the teams ahead of the curve are doing with it. On ...

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

This guide will cover everything from being a Nutra affiliate, how you stand to benefit from getting involved, and how to choose the best Nutra affiliate programs. Nutra affiliate networks (health and ...