But brands should engage more deeply and think more critically about the the way people with cancer and other serious health issues are represented in advertising. Speaking to B&T at an event hosted ...

Princess Cruises is taking its travel agent partners behind the scenes of its latest brand campaign, with the cruise line using new Channel Nine series Chefs Ahoy to put its onboard experience in ...

In this series, Between Gigs, Julie Anne Longano of Peeps Consulting chats with industry leaders who have suddenly found ...

On Wednesday night, the inductees to the 2026 B&T Women in Media Awards Power List gathered for an exclusive dinner, ...

Clemenger BBDO has won the MFA Awards Grand Prix for its ‘Lifeblood Blood Supply’ Campaign for Australian Red Cross Lifeblood. Peter Horgan, formerly CEO of the Omnicom Media Group and now CEO of JOY, ...

As Australia heads into the AFL and NRL grand finals, advertisers are preparing for two of the biggest, most valuable live ...

The Front Bar has made an early play for Grand Final weekend bragging rights, with Seven’s special Thursday night edition drawing a Total TV National Reach of 1,470,000 and a Total TV National Average ...

In Part One I Stuart Bailey, co-founder and managing director of AgencyFit wrote about advertisers automating a structure ...

Four Seasons Naked Condoms’ recently wrapped ‘Rise of the STIs’ campaign points to a different possibility: audiences are ...

It seems as though every business is in a race to deploy AI and, increasingly, agentic AI. But rather than straining to get ...

Independent agency leaders have warned the media industry is entering a difficult 12 months as AI rapidly reshapes agency ...

Australian B2B marketers are being urged to put younger decision-makers at the centre of their marketing strategies, with new ...