With men increasingly buying jewellery for themselves, Senco is trying to shift the category from occasions to everyday ...
The consumer journey is becoming faster and more fragmented, forcing brands to rethink media planning and measurement. DS Group's Rajeev Jain and WPP Media's Navin Khemka explain what changes next.
From ‘Play It Safe’ to ‘Har Pani Ki Bottle Bisleri Nahin’, the brand has used trust and distinct communication to stay ...
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