It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Qortex’s video intelligence platform ingests information like a campaign’s objectives and its start and end dates, then offers up the audience segments or content categories that it predicts will ...

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

Dive into AdExchanger's Tim Hart coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...