When a creator already loves the product they're marketing, it's easy to work it into their content authentically. That's ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform.

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take ...