As 'Barbie in the Nutcracker' turns 25 this year, Mattel is celebrating with new toys, television specials, and more for fans ...

Excitement is building for Game Store Day as the tabletop industry comes together to celebrate local stores, welcome more ...

Fizz Creations enters a global licensing deal with Libertas Brands to deliver new products for the Fuggler brand.

Hess Toy Trucks launches its 2026 Collector’s Edition: Tanker Trucks, a limited-edition two-in-one collectible that pairs a ...

Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys, screen-free favorites, character products, and ...

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National Geographic Kids is setting its sights on its youngest explorers. Blue Marble is expanding its National Geographic ...

A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here! Want ...

We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow ...

McFarlane Toys appoints Joshua Izzo as its new president. The industry leader will bring 30 years of experience to the role.

The re tailer won Retailer of the Year for the Pulse of Play Awards in 2025. The new assortment launched Sept. 4 and includes Amuseables Cristuff Pizza, Amuseables McKenna Burger, Amuseables Breck Hot ...