A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions.

Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.

It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to ...

Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.