MINISO is capitalising on its 8,000+ stores to build its own IP, following an approach brands are increasing using for its key opinion leaders ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Apple's new iPhone Duo looks to have created some real excitement in China and will test Chinese consumers' willingness to spend. Beyond the gadget, there are some other interesting lessons for market ...

Decathlon is the world’s largest sporting goods retailer. After three decades in China, the market remains one of its five largest markets. Yet, like almost every brand in China, it has had its ...

这么多年来，苹果终于又有一款新 iPhone 真正让中国消费者讨论起来了。 苹果首款折叠屏手机iPhone Duo于上周正式发布。如果你本来就喜欢那些闪闪发亮的新设备，那么这款手机确实足够让人兴奋。

中国消费者是全球最积极使用AI的人群之一。上一季度的一项调查发现，近 80%的中国消费者会在购买决策时向AI工具寻求帮助。 这正在改变一个营销人几十年来熟悉的目标：从让品牌“被消费者 ...

有一个问题值得品牌思考：既然AI让内容生产变得越来越容易，现在是不是应该重新审视自己的中国营销策略？ 答案当然是肯定的。但重点并不是让AI帮品牌生产更多内容。 AI让图片、视频和 ...

We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occasion, ...

我们经常谈到，在中国市场应该专注于自己最擅长的领域：集中打造一个核心产品和核心信息，以此确立品牌定位、身份与差异化，尤其是在竞争高度激烈的线上平台上。找到一个明确的地域 ...

Billboards around Chongqing appeared to be melting during the city’s intense summer heat. Some sagged towards the pavement, while others incorporated local symbols such as mahjong tiles and hotpot ...