DGTOOHL has partnered with Hero MotoCorp to bring the launch of the new Hero Destini alive through Hero MotoCorp's first Programmatic Digital Out-of-Home campaign powered by Google DV360.

More Indian creators are ditching freelancer status for LLPs and private limited companies. Here's why brands and tax math are driving the shift.

VDO.AI’s Festive Consumer Index 2026 finds that while consumers continue to discover products across multiple digital ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Dentsu India has appointed Vidhu Ravinath and Archisman Sarangi to lead its newly launched Dentsu Performance Studio as Vice President and Business Head, respectively.

A year into DPDP enforcement, Indian publishers are redesigning consent management platforms to fix dark patterns and protect ...

Why The Trade Desk, DV360 and Amazon DSP are funding agency education programs in India, and what it reveals about ...

Wonderchef has unveiled its latest ad campaign aimed at challenging traditional gender roles. The campaign breaks the stereotype that only women are required to cook at home. The campaign ...

There was a phase when every second ad in India had a celebrity at its center. You could almost predict it. A big launch meant a bigger face. It made sense in a world where attention was limited and ...

the back of the recent Consumer Electronics Show (CES) in Las Vegas, exploring the key themes and trends across media, technology, and consumer behaviour shaping the new year. Inspired by recurring ...

Goafest 2026 is set to welcome CEOs, CMOs and senior brand leaders from over 50 leading companies across sectors. The scale of participation further reinforces the festival’s position as one of ...

Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition ...