Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how ...

By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The ...

By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal.

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […] ...

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during ...

The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small ...

Competition intensifies. Budgets expand. Every campaign is expected to capitalize on one of the biggest recurring moments on ...

What this means is that you need to build an idea that is malleable, that can change without losing its identity. Something simple enough that can be recognised immediately but “open” enough for ...

The problem isn’t that brand and performance are competing objectives. It’s that the way we measure and optimise media can make them appear so. Attention offers a more useful way to think about this.

The brands that win over the next decade won't be the ones that produce the most content or reach the most people.

As marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool.