I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.

For twenty years, scale was the safest bet in CPG. The biggest brands had the best talent, the deepest budgets, and the most ...

AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ...

By Heather Taylor Horatio Magellen Crunch has encountered more than a few unusual personalities in his time spent sailing the Milk Sea on the S.S. Guppy! The Cap’n Crunch icon […] ...

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they ...

By Heather Taylor We’re big fans of brand mascots at PopIcon, but how does our love for characters measure up to the rest of the United States? Crestline, a custom […] ...

Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical ...

What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take ...

Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how ...

By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The ...

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […] ...

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during ...