The grey area of prediction markets, celebrity endorsements, and free agency just got murkier. LeBron James’ endorsement deal with Polymarket for NFL promotions was already raising eyebrows.

LeBron James to earn $15 million from deal with prediction-market platform Polymarket, more than his salary with 76ers ...

Philadelphia 76ers forward LeBron James recently worked out with Caleb Wilson, a recent No. 4 overall pick by the Chicago ...

LeBron James continues to make headlines and money because recent reports have shown that his endorsement deal with Polymarket will earn him $15 million a year. That is an astronomical number, but ...

During a recent podcast appearance, Dwyane Wade shared his thoughts on LeBron James signing with the Philadelphia 76ers ...

After LeBron James left the Lakers to play for the Philadelphia 76ers, the NBA star launched a partnership with a ...

Experts say his cultural relevance can introduce the brand to a national audience. The business's biggest test comes next.

LeBron James invests in Mike’s Red Tacos as the birria brand now targets national growth with more than 300 franchise ...

LeBron James is taking time away from prepping for his 76ers start to send love to his wife, Savannah James.

Despite LeBron James leaving the Lakers to play for the Philadelphia 76ers, the NBA star launched a partnership with a ...

Wade believes Philadelphia gives James his best chance at another championship, ...

It looks like Caleb Wilson has made a superstar friend. With only weeks to go until Media Day for the Chicago Bulls, the ...